Our Transformational Pillars

Self-efficacy beliefs drive behaviour change

Our pedagogy is grounded in Social Cognitive Theory and its core behavioural activation mechanism of self-efficacy beliefs. Lasting change occurs when these self-efficacy beliefs are boosted. This translates to greater confidence in your ability to achieve attainable objectives. Our Programmes, Assessments and Experiences revolve around this pillar.

Wisdom emerges through self-awareness

Self-awareness is the single most important attribute leaders needed in order to successfully develop further. Only through a process of introspection and self-awareness does true wisdom emerge. To this end, every program we offer includes the opportunity to understand more about your self, your behaviour and the impact it has on others.

Inquiring minds create new possibilities

We often “close down” our natural inquisitive instincts to be open to new possibilities. It is only when we ask “why” and give ourselves permission to ask “why not” that we push beyond the known and reach greatness. The demands of management and leadership today require that we do just that.

Transformation starts with self-reflection

We can become better leaders and managers when we embrace our light and shadow sides. The most effective way to do this is through self-reflection. As a key tenet of Social Cognitive Theory, we know that self-reflection leads to self-regulation. And without self-regulation, we simply cannot break unhealthy, unhelpful habits and change for the better.

Confidence and trust are key to growth

Developing confidence in your own capabilities and decision making as well as learning to trust others are two of the most common challenges faced by leaders. Being able to “Step up” and be responsible requires authenticity and confidence in yourself, while having the ability to “Let Go” demonstrates your ability to trust in others.

Humanistic leaders integrate head, heart and spirit

Being an effective leader and manager requires a range of approaches, not just rationale or logical ones. Leaders and managers today need to learn empathy and soft skills as well as embrace being Well and Mindful as core health practices. Only through cultivating a balance between left and right brain behaviours can we positively impact the world.

Our Promise

We are dedicated to helping you create empowering and innovative workplaces by growing and developing your middle and senior leadership teams. We provide tailored online and blended programmes with the experienced facilitation necessary to help celebrate where you are, recognise where you are headed and embrace the behaviour change required to get there. We help you create sustainable, positive impacts personally, within your organisation and within your communities.

Our People

Co-founder | CEO | Leadership Development Principal

For over 25 years, I have worked as a management educator and leadership development consultant in Business Schools, Consultancies and Not-for-Profits in Australia, USA and Canada. Launching Switch fulfils my lifelong dream of building empowered workplaces through giving managers and leaders access to the skills, knowledge and confidence they need to thrive. My approach to leadership development programmes is strongly influenced by social cognitive theory and its core principle of self-efficacy beliefs. Digital technology provides an amazing opportunity to bring my dream to fruition. I also hold a Grad Cert in Entrepreneurship and have published articles in leading organisational psychology and education journals.

Co-founder | Preventative Healthcare Educator

For 15 years I loved working as a senior executive, brand consultant and legal educator and for the last decade I have focused on creating programmes which improve health and wellness outcomes in the workplace. I have witnessed extraordinary brilliance arising from the blur of professional and personal uncertainty when we embrace our shadow and light, trust in ourselves, ask for support and welcome in the new. As a Certified Archetype Consultant, an integrative health practitioner and shared caretaker of our planet, I breathe the principles of living curiously, interconnectedness, self-determination and freedom of expression. I centre my practice around dance movement therapy, conflict coaching, quantum healing and jungian psychology. Founding Switch Education indulges the entrepreneur within, allows me to share my learnings and to positively impact workplace wellness and leadership development.

Designer and Founder Spot On Creative UK

I am a qualified print and graphic designer and commenced my graphic design path in Australia almost 30 years ago and have seen and experienced amazing technological changes in work practice along the way. During this time I worked with multinationals, designing and developing business materials. In particular, I loved working on employee development programmes. Now, as a freelancer, I am able to take on a variety of portfolios ranging from large scale symposia compositions to branding development. I have expertise in publishing, business and medical education, retail and pharmaceuticals and am fortunate to love what I do.

Brand Consultant & Web Designer

I am an independent graphic designer with over 15 years experience at senior graphic designer level. During my career, I have overseen team projects from concept through to realisation and have met my clients needs while maintaining a very high standard of design and creativity. My ethos is to help businesses by providing quality design, built on clear communication, integrity and a positive create spirit. I believe we are all connected and by working together with a range of shared skills and abilities we create amazing projects.

Advisor | Managing Director UCG New Zealand

Roger has unique experience in leading innovative, medium-scale businesses across a range of disciplines and verticals including Broadband Networks, IPTV, Digital Imaging & Leisure/Hospitality for over 20 years across four continents. He currently has responsibility for UCG New Zealand who are delivering the NZ Government’s Ultra-Fast Broadband Network.

Advisor | Chief Executive VTOC

A successful entrepreneur, investor and corporate advisor, Ned has spent two decades starting and building internationally focused, emerging technology companies and served as a Non-Executive Director for publicly listed Lake Technology (acquired by Dolby Labs). He spent his early career working with E&Y and IBM in strategy and marketing roles.

How SWITCH guides your Transformation


Supported by Social Cognitive Theory, our programmes and insight tools increase self-awareness, the building block to boost your sense of personal agency and control. Your leadership and management status quo then shifts, propelling you forward.


Only through self-reflection are we able to achieve the self-regulation necessary for self-actualisation. We promote self-reflection by embedding a private digital learning journal in our courses, our self-assessments and our insight tool reports and debriefs.


The activities, webinars, pulse checks and consultations used in our programmes aid long-term behaviour change by engaging the brain and reinforcing learning. They are drawn from our learnings which have been gained over 50 years of business and education experience.

In Practice

To help you feel better supported and develop your self-confidence as leaders, our programmes include the opportunity to share your ideas and reflections and workplace application with your peers in our social learning area, in webinars or group consultations.


Chartered Management Institute (UK)

Backing professional managers for more than 60 years, CMI is the only chartered professional body dedicated to promoting the highest standards in management and leadership excellence.

Institute of Managers and Leaders

For 76 years, we have been supporting professionals on their leadership journey in keeping with our vision – “Creating better managers and leaders for a better society”.


LMAP Inc is a global leader in personality and behaviour-based 360 degree leadership assessments and is the tool of choice for Harvard Business School.